WARNING DISCONTINUED Newer Phonak Models Available
| 2024 Update: The Phonak Belong B90 hearing aids have now been discontinued, view the latest Phonak hearing aids here
| September 2017 update: There is now a full range now available including the custom in-ear “Virto” models and the new B-Direct.
What is B-Direct?
The same as the regular Phonak Belong Audeo B90 only with additional wireless streaming capabilities. This is the first “made for any smartphone” hearing aid that can do fully wireless streaming without an extra device. It works with any smartphone that has Bluetooth. In addition, they have a new improved TV streamer box to go along with it.
The Phonak Audeo Belong 90 or B90 is the top of the range launched in September 2016. It supersedes the older January 2015 model, the Venture 90 or V90. So far the Belong aids are only available in the receiver in canal shape, the Audeo. The BTE, ITE and CIC versions will be called the Bolero B90, Virto B90 and Nano B90 respectively and we will let you know here as soon as they become available.
The Phonak Belong has a number of new features described below and there is a chart at the bottom of the page so that you can compare features between the different models of the aid, the B90, B70, B50 and B30. If there’s anything you don’t understand then give us a call, we’re not a call centre and almost always have an audiologist answering the phone.
They called it the “Phonak Belong platform” because, to quote Phonak “As the name suggests, we want clients to have hearing aids that allow them to feel at one with their environment, regardless of where they are.” They are talking here about their improved automatic functionality (called AutoSense OS) which is better able to smoothly adapt to your surroundings.
We would have preferred it if their marketing department had thought through the similarity in the names. This conversation has been happening frequently since this aid came out, an unforeseen complication I think, though not quite as bad as the Siemens Binax/Primax confusion. Some common scenarios:
“Can you tell me about the Phonak V90”
“Did you say B90 or V90?”
“What?!?”
Rechargeable version - The Audeo B90-R
Phonak Audéo B90-R is the first aid to contain a built-in lithium-ion rechargeable battery, though not for long as other manufacturers are hot on their heels with similar recharging systems coming out later in 2016. This aid has 24 hours worth of hearing from one full charge.
The lithium-ion battery provides 40% more power than previous generations of aids which is finally enough to make them useful. They will now last right through the day rather than only part of the day like rechargeable aids from the past have done. Additionally, they are faster charging and lithium-ion batteries last longer and won’t degrade even after years of charge cycles.
About four years until the battery will start to underperform is what has been predicted. Three hours charge will get you 24 hours of wear. 30 minutes charging will get you about 6 hours of wear time.
Improved automatic program - Auto sense OS
Understanding in noise
60% better speech understanding. They zoom in on single voices in a noisy environment – 60% improvement is compared to without hearing aids.
Hearing in car
37% reduction in listening effort in cars – compared to previous technology.
Hear quiet voices
10% improvement in understanding of soft speech with the Audeo B90.
How it works
It analyses sounds every 0.4 seconds and then blends the various pre-programmed settings to create over 200 variations of how the aids can sound, depending on exactly what type of environment you’re in. All done automatically, without manual adjustments being made.
Two ears are better than one – Binaural VoiceStream Technology
The noisier it is, the greater the challenge. AutoSense OS utilises “Binaural VoiceStream Technology” It streams all incoming sounds in real-time to both hearing aids, thereby tackling tricky listening situations by simulating what your brain does with sounds from both ears. This linking of the hearing aids brings you the benefit of hearing speech in both ears, especially in a noisier environment.
Call us free on 0800 567 7621 to speak with one of our audiologists, who will be happy to help with any hearing healthcare enquiries.
**Please note, there will be an additional surcharge of £125 if we are pairing a single hearing aid with an existing aid bought from another company where we are taking over the aftercare responsibilities and looking after both hearing aids**
Paul Harrison is an audiology expert at Hearing Aid UK, with over 20 years of audiology experience and a member of the British Society of Hearing Aid Audiologists Council (BSHAA) between 2015 - 2020.
Do not spend hundreds of pounds without getting a second opinion from us.
If you are looking at this page then it is likely that an audiologist has suggested that you purchase this particular hearing aid, so is this the best model for you?
In general, any audiologist will always be recommending to you the model that best suits your needs. Here is a useful checklist to make sure that is the case.
If in doubt, feel free to give us a call. That's what we're here for. In the meantime, read all about our review of the best hearing aids here
If you have significant hearing loss in both ears, you should be wearing two hearing aids. Here are the audiological reasons why:
Localisation: The brain decodes information from both ears and compares and contrasts them. By analysing the minuscule time delays as well as the difference in the loudness of each sound reaching the ears, the person is able to accurately locate a sound source. Simply put, if you have better hearing on one side than the other, you can't accurately tell what direction sounds are coming from.
Less amplification is required: A phenomenon known as “binaural summation” means that the hearing aids can be set at a lower and more natural volume setting than if you wore only one hearing aid.
Head shadow effect: High frequencies, the part of your hearing that gives clarity and meaning to speech sounds, cannot bend around your head. Only low frequencies can. Therefore if someone is talking on your unaided side you are likely to hear that they are speaking, but be unable to tell what they have said.
Noise reduction: The brain has its own built-in noise reduction which is only really effective when it is receiving information from both ears. If only one ear is aided, even with the best hearing aid in the world, it will be difficult for you to hear in background noise as your brain is trying to retain all of the sounds (including background noise) rather than filtering it out.
Sound quality: We are designed to hear in stereo. Only hearing from one side sounds a lot less natural to us.
Fancy some further reading on this topic? You can read about why two hearing aids are better than one in our article, hearing aids for both ears, here
For most people, the main benefit of a rechargeable hearing aid is simple convenience. We are used to plugging in our phones and other devices overnight for them to charge up. Here are some other pros and cons:
For anybody with poor dexterity or issues with their fingers, having a rechargeable aid makes a huge difference as normal hearing aid batteries are quite small and some people find them fiddly to change.
One downside is that if you forget to charge your hearing aid, then it is a problem that can't be instantly fixed. For most a 30-minute charge will get you at least two or three hours of hearing, but if you are the type of person who is likely to forget to plug them in regularly then you're probably better off with standard batteries.
Rechargeable aids are also a little bit bigger and are only available in Behind the Ear models.
Finally, just like with a mobile phone, the amount of charge you get on day one is not going to be the same as you get a few years down the line. Be sure to ask what the policy is with the manufacturer warranty when it comes to replacing the battery.
Looking for more information on rechargeable hearing aids? Read our dedicated page on the topic here
For most people, the answer is yes. But it's never that simple.
The majority of hearing problems affect the high frequencies a lot more than the low ones. Therefore open fitting hearing aids sound a lot more natural and ones that block your ears up can make your own voice sound like you are talking with your head in a bucket. Therefore in-ear aids tend to be less natural.
However the true answer is we can't tell until we have had a look in your ears to assess the size of your ear canal, and until we have tested your hearing to see which frequencies are being affected.
People with wider ear canals tend to have more flexibility, also there are open fitting modular CIC hearing aids now that do not block your ears.
There is also the age old rule to consider, that a hearing aid will not help you if it's sat in the drawer gathering dust. If the only hearing aid you would be happy wearing is one that people can't see, then that's what you should get.
Most people can adapt to any type of hearing aid, as long as they know what to expect. Have an honest conversation with your audiologist as to what your needs are.
Generally speaking, six or more. Unless it's none at all.
The number of channels a hearing aid has is often a simplistic way an audiologist will use to explain why one hearing aid is better than another, but channels are complex and it is really not that straightforward. Here are some reasons why:
Hearing aids amplify sounds of different frequencies by different amounts. Most people have lost more high frequencies than low and therefore need more amplification in the high frequencies. The range of sounds you hear are split into frequency bands or channels and the hearing aids are set to provide the right amount of hearing at each frequency level.
Less than six channels and this cannot be done with much accuracy, so six is the magic number. However, a six channel aid is typically very basic with few other features and is suitable only for hearing a single speaker in a quiet room. The number of channels is not what you should be looking at, it's more the rest of the technology that comes with them.
As a final note, different manufacturers have different approaches. One method is not necessarily better than any other. For example, some manufacturers have as many as 64 channels in their top aids. Most tend to have between 17 and 20. One manufacturer has no channels at all.
Hearing aids are easily lost, misplaced or damaged and typically are one of the most expensive personal possessions an individual can own. We offer hearing aid warranty coverage for £80 per year per aid. Find out more about this service we provide here
All our audiologists use the very latest technology and provide the full range of tests to accurately measure your hearing for free. Find out about what hearing healthcare services we offer all our customers here
Hearing Aid UK offers all their customers free home visiting services, even in a care home environment, for no extra cost. Including hearing tests, fittings, maintenance, check-ups and much more in the comfort of your own home and at your convenience. Find out more information about our home visits here
Here, at Hearing Aid UK, we are dedicated to offering low hearing aid prices. We achieve this by having no head office and low marketing costs. Our hearing aid prices are amongst the lowest you will find anywhere in the world. Explore our prices, brands, and models here
When we refer to a product as 'Latest Launch', we mean it is the latest to be released on the market.
When we refer to a product as 'New', we mean that the product is the newest hearing aid model on the market.
When we refer to a product as 'Superseded', we mean that there is a newer range available which replaces and improves on this product.
When we refer to a product as an 'Older Model', we mean that it is has been superseded by at least two more recent hearing aid ranges.