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Amplifon Hearing Aids

Kimberley Bradshaw - Head of Online Medical Content for Hearing Aid UK
Written By:
Kimberley Bradshaw

Head of Online Medical Content

Paul Harrison - Audiology Expert at Hearing Aid UK
Medically Reviewed By:
Paul Harrison

Audiology Expert at Hearing Aid UK

Updated and medically reviewed: 26th September 2024
Amplifon Hearing Aids

Who is Amplifon?

Plus, information about Amplifon hearing aids UK

 

Update 08/02/21:  Amplifon have scaled down their UK operations and have pulled out of their 21 shops in Scotland. It is unknown at this time if other stores will be affected. If you are having difficulties contacting your local Amplifon store, call Amplifon head office on 0161 209 7000

 

An introduction to Amplifon hearing aids

Amplifon is one of the larger national retailers and operates in 18 countries and is one of our competitors in the industry. Their global head office is in Milan, Italy. In the UK they are based near Manchester (close to the airport). They have about 100 branches and employ around 60 dispensers.

Amplifon entered the UK market in 2006 with the acquisition of the Ultravox group of companies. Ultravox was previously the largest hearing aid retailer in the UK and owned several retailers: Amplivox Ultratone, Sietech, and Hearing Health. 

At the moment, Amplifon is not owned by any manufacturer and they mainly sell their own brand of "Ampli" aids which can be made by one of a number of manufacturers, but at the time of writing were made by Phonak

 

Amplifon hearing aids and Amplifon alternatives

Other than independent hearing aid dispensers like us, the main Amplifon alternatives are Boots Hearing Care, Specsavers Hearcare, Hidden Hearing, Bloom Hearing, and Scrivens.

 

Amplifon hearing aids reviews

Find out the differences between independent retailers and those of the highstreet and how hearing aid wearers ranked all hearing aid dispensers in the latest Which? Report  - including Amplifon hearing aids here

 

Amplifon hearing aids prices and costs

Want to know more about Amplifon?  Amplifon doesn't publish their hearing aid prices online and you couldn't compare them even if they did as the technology they sell is rebranded under their own "Ampli" brand to prevent price comparisons. You would have to visit their stores for an assessment to be told their costs. 

 

Additional information about Amplifon hearing aids you might find useful:

►Click here to explore Amplifon alternatives

►Click here to read the comparisons of Amplifon vs Hidden Hearing

►Click here to read Amplifon hearing aid reviews

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Want to know more about Amplifon hearing aids?

If you have been quoted for hearing aids from Amplifon then please take a look at our price list and compare. All our digital hearing aids come with free aftercare for the life of the hearing aids.

Alternatively, you can call us at 0800 567 7621 for a free and informal chat about the services we provide, the differences between us and Amplifon hearing aids and any hearing healthcare support.

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Meet Paul Harrison, Audiology Expert at Hearing Aid UK

Paul Harrison is an audiology expert at Hearing Aid UK, with over 20 years of audiology experience and a member of the British Society of Hearing Aid Audiologists Council (BSHAA) between 2015 - 2020.

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Full Hearing Test & Examination by a Registered Audiologist
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Amplifon hearing aids in the UK

Amplifon Pulls Out of 21 Scotland Stores

Hidden Hearing set to take over Amplifon Stores in Scotland

 

Amplifon pull out of Scotland – Hidden Hearing acquisition?

On Monday 8th February 2021, inside sources revealed to us that Amplifon was pulling out of Scotland. We were also informed that the retailer Hidden Hearing will be taking over their client base and possibly their stores. When more information becomes available then we will update this page.

 

So what will this mean to me?

It is our understanding that Hidden Hearing will take over the aftercare of your hearing aids. There is however a question mark over which audiologist will do this. It may be that Hidden Hearing will employ your existing audiologist or you might be passed to one of their existing Hidden Hearing audiologists.

There is a possibility that if you’re being passed to a new audiologist then they may not be familiar with the brand of hearing aids that you have as Hidden Hearing and Amplifon have different product portfolios. Hidden Hearing audiologists would therefore need to undertake training on the programming of these “new” brands.

Hidden Hearing is owned by Demant Holdings which also owns the manufacturers Oticon and Bernafon. When the time comes to purchase new hearing aids then there’s a pretty strong likelihood that you’ll be offered these brands. Hidden Hearing has historically charged substantially more than we do so it is worthwhile taking a look at our digital hearing aid pricelist by clicking here

Our specialist service includes:

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Do not spend hundreds of pounds without getting a second opinion from us.

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Watch our video about our hearing healthcare services below

Common FAQs when researching hearing aids and hearing loss

Is this the best model for me?

If you are looking at this page then it is likely that an audiologist has suggested that you purchase this particular hearing aid, so is this the best model for you?

In general, any audiologist will always be recommending to you the model that best suits your needs. Here is a useful check list to make sure that is the case.

  • Audiologist level of knowledge. The audiologist you have seen will hopefully have a wide knowledge of all available hearing aids, however some will only be familiar with a small number of brands and therefore may not really be in a position to know which model is the best for you. It is OK to challenge their recommendation and ask them to justify why this particular brand is the one for you.
  • Do research. Read about the hearing aid that was recommended. Does it seem like it will suit your lifestyle? Does it have more or less features than you need? 
  • Be aware of sales targets. Many high street retailers have specific tie-ins to a particular manufacturer/brand. The hearing aid they have suggested may still be the correct one for you, but do your research so that you know why they might have recommended it.

If in doubt, feel free to give us a call. That's what we're here for.

Do I need one hearing aid or two?

If you have a significant hearing loss in both ears, you should be wearing two hearing aids. Here are the audiological reasons why:

Localisation. The brain decodes information from both ears and compares and contrasts them. By analysing the miniscule time delays as well as the difference in loudness of each sound reaching the ears, the person is able to accurately locate a sound source. Simply put, if you have better hearing on one side than the other, you can't accurately tell what direction sounds are coming from.

Less amplification required. A phenomena known as “binaural summation” means that the hearing aids can be set at a lower and more natural volume setting than than if you wore only one hearing aid.

Head shadow effect. High frequencies, the part of your hearing that gives clarity and meaning to speech sounds, cannot bend around your head. Only low frequencies can. Therefore if someone is talking on your unaided side you are likely to hear that they are speaking, but be unable to tell what they have said.

Noise reduction. The brain has it’s own built in noise reduction which is only really effective when it is receiving information from both ears. If only one ear is aided, even with the best hearing aid in the world, it will be difficult for you to hear in background noise as your brain is trying to retain all of the sounds (including background noise) rather than filtering it out.

Sound quality. We are designed to hear in stereo. Only hearing from one side sounds a lot less natural to us.

What are the benefits of rechargeable hearing aids?

For most people, the main benefit of a rechargeable hearing aid is simple convenience. We are used to plugging in our phones and other devices overnight for them to charge up. 

For anybody with poor dexterity or issues with their fingers, having a rechargeable aid makes a huge difference as normal hearing aid batteries are quite small and some people find them fiddly to change.

One downside is that if you forget to charge your hearing aid, then it is a problem that can't be instantly fixed. For most a 30 minute charge will get you at least two or three hours of hearing, but if you are the type of person who is likely to forget to plug them in regularly then you're probably better off with standard batteries.

Rechargeable aids are also a little bit bigger and are only available in behind the ear models.

Finally, just like with a mobile phone, the amount of charge you get on day one is not going to be the same as you get a few years down the line. Be sure to ask what the policy is with the manufacturer warranty when it comes to replacing the battery.

 

Are behind the ear aids better than in the ear aids?

For most people, the answer is yes. But it's never that simple.

The majority of hearing problems affect the high frequencies a lot more than the low ones. Therefore open fitting hearing aids sound a lot more natural and ones that block your ears up can make your own voice sound like you are talking with your head in a bucket. Therefore in-ear aids tend to be less natural.

However the true answer is we can't tell until we have had a look in your ears to assess the size of your ear canal, and until we have tested your hearing to see which frequencies are being affected.

People with wider ear canals tend to have more flexibility, also there are open fitting modular CIC hearing aids now that do not block your ears.

There is also the age old rule to consider, that a hearing aid will not help you if it's sat in the drawer gathering dust. If the only hearing aid you would be happy wearing is one that people can't see, then that's what you should get.

Most people can adapt to any type of hearing aid, as long as they know what to expect. Have an honest conversation with your audiologist as to what your needs are.

What are channels, and how many do I need?

Generally speaking, six or more. Unless it's none at all.

The number of channels a hearing aid has is often a simplistic way an audiologist will use to explain why one hearing aid is better than another, but channels are complex and it is really not that straightforward.

Hearing aids amplify sounds of different frequencies by different amounts. Most people have lost more high frequencies than low and therefore need more amplification in the high frequencies. The range of sounds you hear are split into frequency bands or channels and the hearing aids are set to provide the right amount of hearing at each frequency level.

Less than six channels and this cannot be done with much accuracy, so six is the magic number. However, a six channel aid is typically very basic with few other features and is suitable only for hearing a single speaker in a quiet room. The number of channels is not what you should be looking at, it's more the rest of the technology that comes with them.

As a final note, different manufacturers have different approaches. One method is not necessarily better than any other. For example some manufacturers have as many as 64 channels in their top aids. Most tend to have between 17 and 20. One manufacturer has no channels at all.

Where can I get the hearing aids covered?

Hearing aids are easily lost, misplaced or damaged and typically are one of the most expensive personal possessions an individual can own. We offer hearing aid warranty cover for £80 per year per aid.  Find out more here

How much does the hearing test cost?

All our audiologists use the very latest technology and provide the full range of tests to accurately measure your hearing for free.  Find out about what we offer all our customers here

Do home visits cost extra?

Hearing Aid UK offers all their customers free home visiting services and home visits for hearing aids - Including hearing tests, fittings, maintenance, check-ups and much more in the comfort of your own home and at your convenience.  Find out more information here

How come you're much cheaper than other places?

Here, at Hearing Aid UK, we are dedicated to offering low hearing aid prices. We achieve this by having no head office and low marketing costs.   Our hearing aid prices are amongst the lowest you will find anywhere in the world.

Other pages you might find useful

Best Hearing Aids 2024
View Best Hearing Aids 2024
Audiology Home Visits
View Audiology Home Visits
Hearing Tests at Home UK
View Hearing Tests at Home UK
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